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Frequently Asked QuestionsWhat is your circulation? Q: What is area circulation? Look for us everywhere from fine dining to fast food. 70% of our locations are restaurants, delis, coffee houses, etc. Everywhere people grab a bite to eat or enjoy a cup of coffee. The remaining 30% are distributed to places were people are known to wait such as car washes, oil and lube changes and doctors offices. Q: How long has Coffee News been in existence? A: Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 900 locations in 50 countries worldwide! Q: What's the monthly contest all about? A: No. As a courtesy to all our restaurant and coffee shop clients in the area, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason -- a Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out -- and Coffee News too. We do offer restaurants carrying Coffee News a free location listing on our web site showing our readers where they can pick up a free copy of Coffee News. We also print a partial listing of distribution partners each week in the Coffee News as space allows making sure that each location is listed on a rotating basis. Q: How much is an ad? A: Ads in Coffee News are less expensive than other print media, so the small business person can easily afford to advertise. You can advertise in Coffee News for a fraction of the cost of other media! So unless another company in your "category" of business is already advertising in the edition, it is open to you. Remember all ads in Coffee News are “EXCLUSIVES”, meaning we only allow one type of business in each edition, allowing our advertisers to LOCK OUT their competition - unlike any other publication in town! Discounts Include:
Q: Why do you recommend that the ad run for at least 17 weeks? A: A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?For more, read about "the benefits" of advertising in our Coffee News article, Repetition! Q: How do I pay for the ad? | |
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